Preheat the oven to 350°F.
Without splitting the rolls apart, cut the entire package of rolls in half to create a top sheet and bottom sheet. Place the bottom sheet of rolls in a 9 x 13 pan.
Cover the pan with foil and bake for 20 minutes, then uncover and bake for an additional 5 minutes, or until golden brown. Serve hot with celery and blue cheese on the side.